We focused a lot on an idea that since the beginning of our existence has sort of troubled us. That is what symbolizes institutionalisation and how we resist it. At a theoretical level many answers can be given and a lot of discussions can be made. At a more practical level we often think of institutionalization as the importance and the tone you decide to give to your ''brand''. For a lot of institutions, art spaces the moment of change is characterised by a new visual identity – funny use of ''identity''. When we started working with our graphic designers and started discussing such matters with them they suggested that the way to deconstruct identity, or at least be fluid about it, was to create multiple ones. Multiple identities. A product is its logo and with no logo there is no product, so to deconstruct the identity would be to deconstruct the logotype. For this reason Enterprise Projects has a series of multiple logos that occasionally change, with the hope that this is the first and simplest step towards the creation of an environment a bit less self involved and a bit more fluid.
Enterprise Projects is an Athens based project by independent curator and writer Danai Giannoglou and artist Vasilis Papageorgiou. Created out of our need to express and share our point of view concerning the contemporary artistic creation, this venture aims at experimenting and conversing; experimenting with the curatorial proposal, artistic creation, self-organized function, and conversing with the artistic scene, the Athenian audience and the place itself, which houses the project. As a structure Enterprise Projects has been functioning independently and periodically since September 2015 in Ampelokipoi, Athens.
http://enterprise-projects.com/
